The new fragrance built for champions

"Face each day with warrior spirit"
Designed for Champions
Developed in partnership by Bruce and the world’s finest perfumers, IT’S TIME delivers a signature scent worthy of the truest of warriors.
Fresh, Sensual & Charismatic
Top notes of Cardamomn, Bergamot and Apple give a citrus explosion when paired with base notes of Cedar Wood, Tonka Bean and Suede.

“What does a warrior do? He fights to his last breath. When he get’s knocked down, he gets up and tries to win the war with whatever it takes. I approach everything I do with Warrior Spirit. It’s the only way to live.Bruce Buffer

THe legendary voice of mma

Bruce Buffer has introduced the world’s greatest champions in his illustrious career as the voice of Mixed Martial Arts and now IT’S TIME for him to introduce you to his signature fragrance.

Sharpness of cardamom, sweetness of apple and zest of bergamot top notes
heart NOTES
Rich notes of orange blossom and nutmeg, encased in the warmth of amber and vanilla
base NOTES
Tonka bean, cedar wood and suede allow you to define your own rules and relish life
100ml Eau De Parfum